Huntly Rewards has emerged from the close collaboration between Huntly Business Association (HBA) and Aberdeenshire Towns Partnership (ATP) since 2005. The following four points were particularly significant in getting the scheme off the ground here:
1. The 2006 Huntly Business Needs Survey recommended that:
"Huntly traders should investigate opportunities to benefit from collaborative working to improve the attraction of their products and services e.g. setting up a joint loyalty scheme to reward their customers. HBA and ATP should facilitate the establishment of such collaborative working."
2. ATP/HBA membership of the Aberdeenshire Towns Together Forum and Action for Market Towns network brought the group's attention to the award-winning loyalty scheme established in Haslemere, Surrey in late 2005.
3. At the suggestion of ATP and HBA, Aberdeenshire Council invited Melanie Odell of the Haslemere Initiative, the operators of the Haslemere Rewards Scheme, to speak at a Town Centre Seminar in Huntly in December 2007. HBA members were enthusiastic about what Melanie had to say, and through ATP, secured funds to undertake a two-day fact-finding visit to Haslemere in April 2008. The trip convinced the delegation that the rewards scheme had been of benefit to the town and that it was worth piloting in Huntly.
4. ATP Huntly and Aberdeenshire Council Economic Development agreed to fund establishment of the Huntly Rewards scheme if HBA could get a minimum of ten businesses on board. Well, here we are!