Huntly Business Needs Survey 2006

The Huntly Business Needs Survey (HBNS) was commissioned by HBA in June 2006. In all, 113 local businesses completed the survey.

( download HBNS synopsis - pdf 1.5 MB )

The four objectives were to:

  • Compile an up-to-date datbase of businesses in and around Huntly.
  • Identify key issues that businesses need to address in order for them to flourish.
  • Implement those needs through co-operation with ATP and other public sector organisations.
  • Learn how HBA can serve local businesses.

Some key findings:

  • Positive aspects are location, people, environment, word-of-mouth business.
  • Concerns: transport costs, bureaucracy, supermarket competition.

Some HBA recommendations:

  • Bureaucracy and cash flow issues should be addressed through training and one-to-one sessions.
  • Continued support for Huntly and District Tourism Action Group to develop tourism in the area.
  • Organise training in marketing, product and service development, customer care, and staff recruitment
  • Introduce a 'loyalty' scheme with Huntly traders.
  • Encourage the use of the internet, ICT and e-commerce.
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